SKU: 65080127256

Good Design Is for Everyone: The First 10 Years of PepsiCo

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Description

Good Design Is for Everyone: The First 10 Years of PepsiCo[tab 1] The official anniversary volume celebrates how a global in house creative force brings cutting edge design to its iconic portfolio of food and beverage brands. PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design led innovation. With more and more of the

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The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.

PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection.

It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.

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  • Seitenzahl: 492
  • Hardcover
  • 100% Papier

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  • 31,8 cm x 25,5 cm x 4,5
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SKU: 65080127256

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Martin M. Bodek
Waukegan, US
★★★★★ 1
A Total Sham-dy
What in the hell was this lunatic yammering about for all those 650 pages? What is the deal with his obession with noses, penises, and hobby-horses, hobby-horses, hobby-horses? Why does anyone consider it amusing when a writer keeps telling you he's going to get somewhere, but never does? Why is it entertaining at all to have blank chapters? Why is that cute? Why is that interesting? Who finds this funny? Who finds anything funny here at all? Why does this book of endless, mindless prattle, blabber, and piffle tickle anyone at all? Who finds digression to be enjoyable in literature? You? Why? Why? Tell me! I checked the ratings on Goodreads. This is what it showed: 5 stars: 33%, 4901 4 stars: 28%, 4064 3 stars: 22%, 3268 2 stars: 9%, 1414 1 star: 5%, 848 Meaning: 95% of these readers are flock-following, digression-loving, hobby-horse riding loonies who have swallowed the Kool-aid. There is nothing here but vacuous thundergunk. Pure, putrid unenertaining garbage. If I would have laughed once - just once - during the reading of this book, I would have given it a whole extra star, but it couldn't even do that. I give him one star for spelling Tristram's name right, and even then, it's a made-up name anyway, so I may have been hoodwinked as well.
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Reviewed in the United States on September 19, 2016
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Michael Harold
Chelsea, US
★★★★★ 5
Laurence Stern is still one of the most creative writers ever
This review is not about the words and images inside the book. This is about the fact that, when I removed the book from its packaging, the book's cover had too many creases and bends in it, both front and back, for my taste. Although I do think that Laurence Sterne might have smiled at my response, I don't think the creases were a type of samizdat (think Alexander Solzhenitsyn) added by a disgruntled/creative employee at Amazon. If this doesn't make any sense to you, or seems to be a silly mountain out of a molehill compliant, you will love the book.
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Reviewed in the United States on February 21, 2025
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J. Edgar
Port Orchard, US
★★★★★ 5
A Few Thoughts on Tristram Shandy by Laurence Sterne
Shandy is an amazing book. More than anything it made me think of a late 1990s vibe with Seinfeld and David Foster Wallace. I can imagine the discourse that must have grown up around it. It I about memory and storytelling but also about nothing but also childbirth and siege warfare. I’m glad I read it; it was worth it even if it took a while.
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Reviewed in the United States on May 14, 2023
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Jennine Light
Lexington, US
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Good quality no sensitivity like some other brands !
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Reviewed in the United States on May 26, 2026
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Jordan Akana
Lake Worth, US
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If you are looking to whiten and brighten your smile look no further. These are the best whitening strips on the market that do not require you to see a dentist. My teeth are so white and bright. I have sensitive teeth and these don’t seem to bother them either with recommended use. Highly recommend to everyone.
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Reviewed in the United States on May 19, 2026

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