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Description
Marketing und Strategie im SportSport und Marketing das sind im Spitzensport zwei Seiten einer Medaille. Mehr noch, das Marketing ist dort sogar elementarer Teil des strategischen Managements. Das Buch geht deswegen auf die strategische Marketinganalyse, planung und implementierung im Sport im Detail ein. Jedes Kapitel wird durch Lernziele eingeleitet und durch ein Repetitorium abgeschlossen, bestehend aus Literaturtipps, einer Zusammenfassung und Fragen. Dieser Titel ist nicht als
Sport und Marketing - das sind im Spitzensport zwei Seiten einer Medaille. Mehr noch, das Marketing ist dort sogar elementarer Teil des strategischen Managements. Das Buch geht deswegen auf die strategische Marketinganalyse, -planung und -implementierung im Sport im Detail ein. Jedes Kapitel wird durch Lernziele eingeleitet und durch ein Repetitorium abgeschlossen, bestehend aus Literaturtipps, einer Zusammenfassung und Fragen. Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.
| EAN: | 9783825243296 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Erscheinungsjahr: | 20.05.2015 |
| Produktform: | Kartoniert |
| Autoren: | Daumann, Frank & Römmelt, Benedikt |
| Seitenzahl/Blattzahl: | 206 |
| Keyword: | Marketing; Sport und Marketing; Sportmanagement; Sportmarketing; Sportwissenschaft; Sportwissenschaften; Strategie; strategische Marketinganalyse |
| Fachschema: | Sport / Wirtschaft, Recht~Management / Sport~Sportmanagement~Management / Strategisches Management~Strategisches Management~Unternehmensstrategie / Strategisches Management~Business / Management~Management~Absatz / Marketing~Marketing~Vermarktung~Dienstleistung~Tertiärer Sektor~Medizin / Allgemeines, Einführung, Lexikon |
| Fachkategorie: | Strategisches Management~Dienstleistungsgewerbe~Internationales Recht: Sport~Sportrecht~Sport: Veranstaltungen und Event Management~Medizin, allgemein, Management: Vertrieb und Marketing |
| Bildungszweck: | für die Hochschule |
| Thema: | Optimieren, Verstehen |
| Text Sprache: | ger |
| Originalsprache: | ger |
| Verlag: | UTB GmbH, UTB |
| Länge: | 213 mm |
| Breite: | 151 mm |
| Höhe: | 15 mm |
| Gewicht: | 326 gr |
| Genre: | Sachbuch/Ratgeber |
| Herkunftsland: | DEUTSCHLAND (DE) |
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Size: 8.5"x11", Size: 8.5"x11"
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Reviewed in the United States on January 24, 2026
★★★★★ 5
Best Sublimation Paper
Size: 8.5"x11"
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Reviewed in the United States on February 25, 2026
★★★★★ 5
Ideal for sublimation beginners.
Size: 8.5"x11"
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Reviewed in the United States on February 15, 2026
★★★★★ 5
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Reviewed in the United States on April 30, 2026
★★★★★ 5
Very good for sublimation
Size: 8.5"x11"
Intact and very good for my sublimation
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Reviewed in the United States on May 25, 2026