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Description
Different: Escaping the Competitive HerdWhat if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.Binding Type: Paperback
Publisher: Crown Business
Published: 09/06/2011
ISBN: 9780307460868
Pages: 268
Weight: 0.48lbs
Size: 7.98h x 5.31w x 0.63d
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4.8 ★★★★★
Based on 2465 reviews
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Product Reviews
★★★★★ 5
If you want a great soap in a budget, buy Cremo body wash.
Scent: Cypress Santal, Size: 16 Fl Oz (Pack of 1)
Really good soap!! Leaves your skin soft and smells great. Light fragance and provides a good lather.
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Reviewed in the United States on April 25, 2026
★★★★★ 5
Beat the Humidity with This Citrus Powerhouse
Scent: Bergamot, Size: 16 Fl Oz (Pack of 1)
In the middle of a brutal, humid Philippine summer, finding a body wash that actually boosts your confidence is a game-changer. Cremo’s Italian Bergamot isn’t just a soap; it’s a full olfactory experience. It opens with a vibrant, tart Italian bergamot that immediately cuts through the heat, followed by the freshness of vetiver, and the neroli blossom adds a sophisticated floral touch.
True to Cremo’s Reserve collection, the scent is beautifully layered. It builds in intensity as you lather, allowing the earthy, fresh vetiver to anchor the citrus. Unlike many drugstore options, this lingers—stepping out of the shower, you can still catch the crisp citrus and the clean, woody dry-down on your skin. It’s the ultimate reset for a hot day.
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Reviewed in the United States on April 11, 2026
★★★★★ 5
Awesome
Scent: Blue Cedar & Cypress, Size: 16 Fl Oz (Pack of 1)
This soap smells fantastic, and leaves you feeling clean! Great find, went back to buy the other scents!
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Reviewed in the United States on May 29, 2026
★★★★★ 4
I Smell Like a Gentleman Who Owns a Fireplace
Scent: Bourbon Oak, Size: 16 Fl Oz (Pack of 1)
The fragrance is warm, woody, and slightly sweet...that low amber note that smells expensive without trying to smell expensive, which, as we all know, is the actual expensive smell. My wife walked past me twenty minutes post-shower and said, unprompted, "You smell really good." I nodded like I had planned this.
The lather is genuinely rich; squeeze a modest amount and it blooms into a thick, creamy foam that covers everything efficiently. The texture is silky rather than watery, which matters more than people admit. Watery body washes feel like rinsing off with slightly scented regret. This one feels intentional. It cleans, and your skin actually feels clean afterward, not just rinsed. And the moisturizing? I wasn't expecting it. No greasy film, no lotion-begging dry patches by midday. Just quietly softer skin that doesn't make a big announcement about it.
Now, my honest gripe: the scent longevity has a ceiling. By mid-afternoon you're back to neutral. That's the gap between four stars and five for me. For daily freshness and an incredible morning window of smelling genuinely great, it absolutely delivers...but it won't carry you to bedtime.
On value: 16 fl oz is decent, the lather is efficient so the bottle lasts, and the price sits in that sweet spot where you feel like someone who makes slightly elevated but still reasonable choices, which is exactly the vibe this entire product is going for.
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Reviewed in the United States on April 21, 2026
★★★★★ 5
Lathers great in a small amount!
Scent: Bergamot, Size: 16 Fl Oz (Pack of 1), Scent: Bergamot, Size: 16 Fl Oz (Pack of 1)
Lathers great for a small amount! A fair price for the amount and rich content. I just bought, used and love it. Definitely will purchase again. I love the sophisticated yet sensible smell doesn't overpower. In my perception it is a unisex scent as I am a woman and bought for myself.
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Reviewed in the United States on May 28, 2026
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