SKU: 1634807703

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game

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Description

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the GameTorie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: * Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. * It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. * Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.

Binding Type: Paperback
Publisher: Free Press
Published: 07/01/2008
ISBN: 9780743271172
Pages: 254
Weight: 0.89lbs
Size: 9.02h x 5.98w x 0.61d
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SKU: 1634807703

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Gary
Bozeman, US
★★★★★ 5
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Color: Grey, Number of Items: 1
This is a good sturdy table. It is the perfect size for an end table or nightstand. The USB ports and Outlets really come in handy. It is made out of real wood which is rare, it is definitely worth money.
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Reviewed in the United States on May 21, 2026
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Tonya brooks
Cuba, US
★★★★★ 5
It came out nice
Color: Grey, Number of Items: 2
It was easy to put together and I like it very much and I like the plugs on it it’s very convenient
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Reviewed in the United States on April 23, 2026
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Belinda Weichers
Dallas, US
★★★★★ 1
Crap
Color: Black, Number of Items: 2
Flimsy and they charge you to ship back!!! Don’t buy
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Darian Adelle
Los Angeles, US
★★★★★ 5
Good for small spaces.
Color: Black, Number of Items: 1, Color: Black, Number of Items: 1
Great size. Its medium/small. Not cheap looking which is great. It has space for our phone charger, a drink and a small lamp. (The one in the photo is too big) My fiance put it together within an hour, the instructions were easy to understand. It does not wobble but we do have it on wood. Its not heavy so it does slide around.
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Kindle Customer
Lexington, US
★★★★★ 5
Takes a little time to put together but the end result is beautiful
Color: Black, Number of Items: 2
Beautiful look table
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Reviewed in the United States on March 24, 2026

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