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Description
Making Ads Pay: Timeless Tips for Successful CopywritingWhy does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side by side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six decade career at the top advertising firm of
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising.During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."
Binding Type: Paperback
Publisher: Dover Publications
Published: 10/20/2011
ISBN: 9780486486017
Pages: 248
Weight: 0.55lbs
Size: 8.30h x 5.40w x 0.70d
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4.7 ★★★★★
Based on 25 reviews
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Product Reviews
★★★★★ 4
Tasty treats, but don’t like the size.
Flavor Name: Beef, Size: 6 Ounce (Pack of 1)
Dogs loved them, and it’s a great price for the amount of ounces you receive, but the individual pieces are too big - only 8 total in the package. I break them in half for my two dogs.
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Reviewed in the United States on October 15, 2025
★★★★★ 5
Good treats
Flavor Name: Beef, Size: 6 Ounce (Pack of 1)
Dogs love these! Look forward to snack time.
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Reviewed in the United States on May 13, 2026
★★★★★ 5
Dog LOVED these treats ...
Flavor Name: Beef, Size: 1.5 Pound (Pack of 1)
Dog LOVED these treats - I LOVED the fact you can portion it out as you want. They come in soft strips which are easy to manage & portion out. Great value overall ...
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Reviewed in the United States on May 21, 2026
★★★★★ 5
My dogs think these are actual steak bites
Flavor Name: Beef, Size: 1.5 Pound (Pack of 1)
I’ve tried a lot of treats and my dogs usually get bored after a while, but they go crazy every single time I grab this bag. The pieces are soft and easy to break apart, which is perfect for training or smaller bites. I also like that they don’t smell horrible like some jerky treats do. My picky dog even listens better when I have these in my pocket, so that says a lot. Great size bag for the price and they stay fresh — definitely a repeat buy in our house.
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Reviewed in the United States on February 18, 2026
★★★★★ 3
Good if your dog’s not picky
Flavor Name: Beef, Size: 6 Ounce (Pack of 1)
I ordered two treats. One was the beef because thought I’d give it a try. It looks good. Smells good, but not a hit with my dogs. It’s really soft and they like just a little bit harder too, but for little dogs are medium that are not too picky. I would definitely get this for them if they want something other than a chicken treat.
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Reviewed in the United States on December 19, 2025