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The Attention Merchants: The Epic Scramble to Get Inside Our HeadsOne of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality" a revelatory, ambitious and urgent account of how the capture and re sale of human attention became the defining industry of our time. Ours is often called an information economy, but
One of the Best Books of the YearThe San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Binding Type: Paperback
Publisher: Vintage
Published: 09/19/2017
ISBN: 9780804170048
Pages: 432
Weight: 0.90lbs
Size: 8.00h x 5.20w x 1.00d
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Perfect travel bag
Size: Large, Color: Black
I ordered this for work travel and have used it for several months now. It is the perfect bag. The shoulder straps are comfortable. It can fit a lot of clothing and books and my laptop. My only suggestion is that it has the laptop sleeve on the front which makes it tip forward / front heavy. It would be better placed at the back. I have TSA precheck so I don't have to take my laptop out, so I pack it inside at the back rather than using the laptop sleeve at the front. But other than that, the price is great. The color options are great and the size is perfect. It slides nicely over my roller suitcase handle and I've never had an issue on an airplane with fit.
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Reviewed in the United States on May 25, 2026
★★★★★ 5
Cute, lightweight and so roomy!
Size: Large, Color: Amourpink, Size: Large, Color: Amourpink
I am honestly so impressed with this backpack! It is the perfect mix of cute, comfy, and practical. The soft blush pink color is beautiful in person and gives it such a clean, stylish look without being flashy.
What surprised me most is how spacious it is. It holds SO much more than it looks like it would. I was able to fit all my travel essentials inside with room to spare, and the different compartments make it easy to stay organized. The side pockets are super convenient, and I love that it slides right onto my suitcase handle for traveling.
The straps are also really comfortable and padded, so even when the bag is full it still feels easy to carry. The material feels lightweight but durable, which makes it perfect for travel, work, day trips, or even everyday use.
If you want a backpack that is both functional and aesthetically pleasing, this one is definitely worth it. Cute, cozy-looking, lightweight, and surprisingly roomy!
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Reviewed in the United States on May 12, 2026
★★★★★ 5
Amazing product!! I use it so much
Size: Large, Color: Amourpink, Size: Large, Color: Amourpink
Absolutely LOVE this back pack I use it all the time! It holds a ton of stuff and has a lot of pockets and holds a good amount of stuff. It’s great for a simple sleep over and even flights. It’s very durable and great as a personal item on flights. The strap to keep it on your roller bag is great and it also has a ton of straps to adjust it
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Spacious, organized, and perfect for travel!
Size: Large, Color: Black
This travel laptop backpack is absolutely fantastic! It's spacious and well-organized with multiple compartments for everything you need. It's airplane carry-on approved and fits perfectly in the overhead bin. The laptop compartment holds up to a 17" laptop securely with great padding. The water-resistant material keeps everything protected and the straps are comfortable for long trips. Great quality for the price. Highly recommend!
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Reviewed in the United States on May 26, 2026
★★★★★ 4
Good bag for a good price
Size: Large, Color: Amourpink
Really loved this backpack. I got it after reading all the reviews and wanting something for travel. The inside pockets with extra compartments that are water proof or organizing was a really nice touch. I traveled on airlines with this a few times and then started using it for school as well. It help up really well. I tend to be kind of rough on things and unfortunately the zipper broke. I'm unsure of if I over stuffed it or it was just a cheaper zipper. I would have considered resorting it because I used and loved it so much but my mom's dog got to it and it was not salvageable after that. I would recommend this specifically as a great travel backpack for the air port but it can easily double as an over night bag or school back pack.
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Reviewed in the United States on April 13, 2026