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Description
Convergence MarketingOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/03/2009
ISBN: 9780470164938
Pages: 187
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.90d
Review Citations: Reference and Research Bk News 05/01/2009 pg. 121
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4.3 ★★★★★
Based on 8 reviews
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Product Reviews
★★★★★ 5
Good tips for teens and not so young
Format: Kindle
This booklet is a good read for teens to get the most important facts about how to manage their finances. It offers great tips for everybody, too.
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Reviewed in the United States on June 6, 2023
★★★★★ 3
Too simple
Format: Kindle
Some of the information is inaccurate or out of date such as the food pyramid. Much of should have been learned long before they are ready to leave home. But some of it such as the simple recipes and the cleaning solutions are useful. I wish the author had spent a little time to address teens with disabilities and other special circumstances. All in all a decent book but the author could have done so much more.
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Reviewed in the United States on June 2, 2022
★★★★★ 5
Very Informative About Little Known ,But Important History
Format: Hardcover
My Dad likes the history which he has learned from Jim Clyburn. He learned more details about the Eight.
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Reviewed in the United States on May 23, 2026
★★★★★ 5
Clyburn captures the past to warn us about the present and future.
Format: Hardcover
I enjoy this book. The history of white Conservatives first taking the black vote away by domestic terrorism and violence and then changing the rules to make getting the vote back nearly impossible explains the 70 year gap between the first eight and the ninth (Clyburn). He mixes the past record of lying and dirty tricks of Conservatives with current events that attempt to bring about the same result. Thanks for all of your work in bringing this great history. It should admonish all of us to work to make sure we don't fall victim to the lying and dirty tricks of the Conservatives of the present.
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Reviewed in the United States on May 14, 2026
★★★★★ 5
Congressman Clyburn…Be informed ❤️
Format: Hardcover
The novel is easy reading! The book is very informative and once you get started….it’s hard to stop.
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Reviewed in the United States on May 30, 2026