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Description
LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Binding Type: Paperback
Publisher: Peachpit Press
Published: 08/20/2014
ISBN: 9780321985200
Pages: 240
Weight: 1.30lbs
Size: 9.00h x 6.90w x 0.60d
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Good Tissot Watch
Color: Grey
Arrived on time, in its original box, include a 2 year international warranty, into the box include a book with the Tissot brand history in Switzerland. Algo a second book with a whole catalog of Tissot watches men and women.
The watch looks better when you put in on your wrist. The “naval” blue really gives the clock a classy look. The stainless steel workmanship is really good, the metal is bright and perfectly polished. The metal wristband quality is very good, did not have any problem to adjust the size , I went to my preferred clock workshop for this job, they extracted a few pieces of the band to fit to my small wrist size. Have to get used to the butterfly latch, but after a few days, now I learned to open and close it without any effort. The clock it’s very accurate, I’ve been using my Tissot for near a month and it just increased a few seconds per week. I do the setup and check accuracy with my pc clock. In short, It”s a good value watch, nice, good looking, accurate.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 1, 2021
★★★★★ 5
Great watch!
Style: Dress, Color: Gold Tone Stainless Steel
BEAUTIFUL WATCH and excellent horology you would expect from Citizen.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 10, 2026
★★★★★ 5
Great Buy
Style: Dress, Color: Two-Tone Gold/ Blue Dial, Style: Dress, Color: Two-Tone Gold/ Blue Dial
Stunning watch!! Purchased for my boyfriend for his birthday. He is a bigger guy with a larger arm/wrist so the size of this watch looks great on him. He receives a ton of compliments on it, and it still catches my eye every time he wears it. Decent weight without being too heavy (he reports). Perfect to wear as a daily watch or dress up with
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 6, 2026
★★★★★ 5
Quality and “Executive” Look
Style: Dress, Color: Two-Tone Gold/ Blue Dial
Quality you come to expect from Citizen. Looks and feels like a more expensive watch without busting your wallet. I get the most compliments on this watch over any other I own!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 18, 2025
★★★★★ 5
For the money you spend, you can't beat it.
Style: Dress, Color: Two-Tone Gold/ Blue Dial
Citizen has the best watches for the money you spend. Can't beat the prices.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
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