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Description
The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleNEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa nies broadcast, Galloway asks
NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Binding Type: Hardcover
Publisher: Portfolio
Published: 10/03/2017
ISBN: 9780735213654
Pages: 320
Weight: 1.10lbs
Size: 9.20h x 6.30w x 1.10d
Review Citations: Booklist 10/01/2017 pg. 10
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4.1 ★★★★★
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Product Reviews
★★★★★ 4
Great Divider, Just Needed Anchoring for Outdoor Use
Color: Grey, Size: 6 Panel
This room divider is very nice—stylish, lightweight, and easy to set up. I’m using it outdoors, which may not be its intended use, and I found that wind can knock it over pretty easily. Once I anchored it down, though, it worked just fine and looks great in the space. Indoors, I imagine it would be perfect right out of the box. Overall, a solid purchase with just one small adjustment needed for my setup.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 2, 2025
★★★★★ 5
Good Quality
Color: White, Size: 4 Panel
They are made with good quality. However I bought them to help with blocking outside light and the white does not do that.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2026
★★★★★ 5
Good quality
Color: Chocolate, Size: 8 Panel
Very nice looking divider. We are using as a privacy divider around our hot tub. We have not left it out in the weather yet due to many storms coming through.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 31, 2026
★★★★★ 5
Great privacy option for townhome deck!
Color: White, Size: 6 Panel, Color: White, Size: 6 Panel
Deck privacy! I wanted a way to add some privacy to my second floor townhome deck. It’s been holding up well and doesn’t look junky! I used zip ties on one end so I can open and close it as I wish. Great solution to living in close quarters to your neighbors! I purchased the six panel and it’s a perfect size
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Reviewed in the United States on May 3, 2026
★★★★★ 4
Flimsy
Color: Beige, Size: 8 Panel
It’s thinner than what I thought and flimsy.
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Reviewed in the United States on March 2, 2026
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