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Description
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to BuyJust as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade. You'll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.Binding Type: Paperback
Publisher: Amacom
Published: 02/15/2013
ISBN: 9780814432518
Pages: 284
Weight: 1.31lbs
Size: 9.37h x 7.37w x 0.93d
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Product Reviews
★★★★★ 5
Very strong construction--no plastic
Number of Items: 2
Expensive, but appears to be very well made. The lights are made of aluminum, so the support is sturdier than the usual plastic. The poles are in two parts, so you have a choice of heights the light is above the surface. Battery replacements are expensive, but you should get two years or more from a battery. You have a choice of a quite bright white light or a less bright yellow light.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
gorgeous
Number of Items: 4
high quality and im picky! metal and glass and beautiful light temperature
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Reviewed in the United States on June 10, 2026
★★★★★ 5
Sturdy and Bright!
Number of Items: 2
Sturdy and bright! Great for the driveway
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Reviewed in the United States on February 18, 2026
★★★★★ 1
Extremely Overpriced
Number of Items: 4
It doesn’t hold charge too long , especially if it’s not on a perfectly bright sunny day without clouds. Even at that , It will only be able to light up for maybe two or three hours at best , and not very bright at all. Construction and materials are of good quality that’s why the one start or else zi would gave given a zero if i could. it is way overpriced for what it is. I am disappointed for what I paid and the amount of production I get from it. Would have returned it if I haven’t installed them and threw away the boxes.
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Reviewed in the United States on December 9, 2025
★★★★★ 5
Quality enclosure and battery. Looks great.
Number of Items: 4
Quality metal enclosure. Look great. Two color levels. Charge even in indirect sunlight just fine. I have now bought 12 of these lights.
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Reviewed in the United States on November 1, 2025