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Description
The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleNEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa nies broadcast, Galloway asks
NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Binding Type: Paperback
Publisher: Portfolio
Published: 09/04/2018
ISBN: 9780735213678
Pages: 336
Weight: 0.60lbs
Size: 8.30h x 5.40w x 0.90d
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4.4 ★★★★★
Based on 18 reviews
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Product Reviews
★★★★★ 5
Our first babies favorite and longest lasting ball yet and he is fixing to be 7.
Style: Ball, Size: Medium (Pack of 2), Style: Ball, Size: Medium (Pack of 2)
Toughest ball we have found yet. Our doberman loves Chuckit! Balls especially the crunch one. He spreads all the balls and toys we have bought but these lasted the longest. The crunch and the glow in the dark are usually his pick but he has several different choices.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 24, 2026
★★★★★ 5
Best system ever !!
My 12 yr. old Toy Poodle was already trained to a 'piddle pad' , so this system was easy to introduce. I simplly placed her piddle mat in the sturdy sided piddle box and she used it immediately. With a straight lower pad holder, she was peeing at the side and I was constantly having to clean the surrounding floor . Now, it is all contained and she is happy with her new 'piddle place'. And, I am very happy too !!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 3, 2025
★★★★★ 5
Great!
Took my dogs a couple days to get used to using it but works well, great for apartment living !
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Reviewed in the United States on February 28, 2026
★★★★★ 5
Perfect for dachshund
This is the absolute perfect size and with sides. I have one without sides and it's great but my dog has decided to stand on the edge and sometimes pee goes off or poop. Also he will be excited when I get home and try to pee fast and run and it gets on the floor. This will slow him down a little. The grid is almost too small and it holds pee. I have to wipe it everytime with a paper towel. I have a 10lb dachshund. He is long and he has plenty of room. I have 23x23 pads. I fold one side of the extra plastic down on the pad and it fits perfectly. I highly recommend this one!!!
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Reviewed in the United States on March 6, 2024
★★★★★ 1
Not for small dogs
Not meant for small dogs at all. holes are just the size for the nails to slip in and get stuck. my dog tried to walk off pad and ripped his nail off! I do not recommend
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 13, 2025
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