SKU: 52977348148

Crystallizing Public Opinion

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Description

Crystallizing Public OpinionFamed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations

Famed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies.
Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays -- whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. -- cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers.

Binding Type: Paperback
Publisher: Dover Publications
Published: 10/16/2019
ISBN: 9780486836584
Pages: 144
Weight: 0.35lbs
Size: 7.90h x 5.00w x 0.50d
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SKU: 52977348148

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Christy D.
Fort Morgan, US
★★★★★ 5
Aggressive chewer who loves fetch approved!!
Size: Medium, Size: Medium
I highly recommend the Chuck-It brand in general, especially for dogs with an aggressive bite. These balls are awesome and are the most durable balls I’ve bought for my 50 lbs lab mix. He has not been able to break one of them yet and we’ve had a few of the squeaky balls for months. They are a bit pricey but worth it. The one in the pic has been used for months, lives outside and you can see it’s still in great shape.
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Reviewed in the United States on June 22, 2025
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Tasha U
Belleville, US
★★★★★ 5
Good quality dog ball for playing fetch
Size: Medium
My dog and family love these chuck it balls to play fetch with our dog. They are durable and fun. They squeak which is added fun for any dog! Regular tennis balls my dog chews apart and they get pretty gross after playing and being left outside. These can be easily washed off and cleaned. These balls last! Would recommend to anyone with a dog and would purchase again.
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Reviewed in the United States on April 17, 2025
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ryan johnson
Grantham, US
★★★★★ 5
Tough and sturdy
Size: Medium
Have lasted my dog for years now and she is a tough chewer. Worth the money
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Reviewed in the United States on December 12, 2025
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Rashelle
Louisville, US
★★★★★ 5
Nice forks!
Color: Gold, Color: Gold
Heavy duty forks, nice gold color. They looked great and performed as a fork should. No complaints at all.
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Reviewed in the United States on May 29, 2026
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Amazon Customer
Natrona Heights, US
★★★★★ 5
Great silverware
Color: Gold
Purchased for graduation party. Good quality and matched the color we needed for party
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Reviewed in the United States on May 20, 2026

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