SKU: 61243249240

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

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Description

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T shirts. In the beginning, a few brands defined this style; fewer still

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Binding Type: Paperback
Publisher: Picador USA
Published: 07/07/2020
ISBN: 9781250619655
Pages: 352
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 61243249240

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Jacquelyn Harrison
Draper, US
★★★★★ 5
Best Buy
Color: White, Size: Medium
Excellent quality and product
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 1, 2026
N
Verified Purchase
Neenie
Carnegie, US
★★★★★ 5
Comfy Dress Shirt.
Beautiful shirt. I ordered the green. Looks good on. Grandson looks good in it! Also looks very comfy.
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Reviewed in the United States on May 25, 2026
A
Verified Purchase
Amazon Customer
Lexington, US
★★★★★ 5
Great value
Color: Navy Blue, Size: Medium
I love this shirt. Great value, great fit. Hidden button collar is a must.
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Reviewed in the United States on May 9, 2026
K
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Kenny Garon
Chelsea, US
★★★★★ 1
Not what was expected
Color: Black, Size: X-Large
The shirt did not match the image on the website. While it is a button-down collar, the buttons are concealed, rather than exposed, and the material is polyester or nylon, giving the shirt a plastic sheen, which I do not like. The image on the website showed exposed buttons, and with tremors in my hands, exposed buttons are hard enough to secure.
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Reviewed in the United States on April 16, 2026
G
Verified Purchase
Gonzalez Family
Birmingham, US
★★★★★ 5
Tela buena calidad
Good
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Reviewed in the United States on April 22, 2026

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