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Description
Learning Google AnalyticsWhy is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end to end marketing data. This practical book prepares you for the future of digital marketing demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson,
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy through data storage, modeling, and activation How to adapt the use cases to fit your business needsShipping Notes
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4.6 ★★★★★
Based on 1171 reviews
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Product Reviews
★★★★★ 1
Asurion "Assures" nothing!
Asurion has terrible Customer Support. All machine based. They give you no phone # for human interaction. Their online Support process is very close-ended. It is a checklist designed to frustrate purchasers whose issue lies outside only the very issue.
My issue: I bought "Cuisinart TOB-40FR Custom Classic Toaster Oven Broiler, Silver (Renewed)" on May 26, 2024. It stated it had a 90 day warranty. So I bought an Asurion Protection Plan also to cover it for 3 years. The toaster started flaking off metal finish inside the oven over the cooking area. I tried to file a claim with Asurion and they told me the Manufacturers warranty was still in effect and I should contact Cuisinart. This despite the oven was sold with a Amazon Renewed verbiage stating a 90 day warranty.
And they have nothing on their "Machine Checklist" to cover this eventuality. And I would assume I am not the only one who takes the "Renewed" route and backs it up with a "Protection Plan".
They will frustrate you no end. I suspect, like many insurances, they seek to deny, deny, deny, in hopes the purchaser will give up.
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Reviewed in the United States on January 4, 2026
★★★★★ 4
GIFT CARD AS REPLACEMENT, NO CHOICE OF CHECK OR REPLACEMENT. GOOD COMPANY
PROS:
* A decent company, responsive and fair.
* Allows you to buy items from anywhere you want, and buy the warranty at Amazon.
* Provides better coverage than other warranties, and covers more, including breakage!
CON:
They don't send you a check in order to buy wherever you want, send a replacement, or give you a choice. Instead, they send you an Amazon Gift Card. That's OK if you're a big Amazon shopper, but sometimes, you can get a better price elsewhere.
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Reviewed in the United States on December 10, 2025
★★★★★ 5
Asurion has been outstanding. Their customer service is quick, reliable, and efficient.
Every time I’ve had a problem, Asurion has been outstanding. Their customer service is quick, reliable, and efficient, and they handle claims with minimal hassle. It’s reassuring to know they actually follow through and resolve issues promptly.
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Reviewed in the United States on April 16, 2026
★★★★★ 5
Good protection, easy process
First time filing a claim. Super easy and fast. Nice to have have protection and a smooth claims process when the unfortunate happens..
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Reviewed in the United States on April 25, 2026
★★★★★ 5
Ease of making a claim and quick return time for claim.
Very easy to work with.
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Reviewed in the United States on May 21, 2026