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Description
Break the Internet - SoftcoverTraditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider
- Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?
- Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.
- Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
Published: Jan 2022
Pages: 288
Size (cm): 23.4x15.5x3.3
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4.0 ★★★★★
Based on 7 reviews
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Product Reviews
★★★★★ 5
Milk jug
Color: Silver, Size: 11.8 Ounces, Color: Silver, Size: 11.8 Ounces
Very cute, tiny, and so interesting.
Made of stainless steel.
I love it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 14, 2026
★★★★★ 5
Terrific frothing pitcher
Color: Silver, Size: 11.8 Ounces
Just the right size. Well made.
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Reviewed in the United States on March 24, 2026
★★★★★ 5
Great for Daily Coffee
Color: Stainless Steel 12Oz
Nice and sturdy milk pitcher. Perfect size for 1–2 cups, easy to pour, and simple to clean. Works great for frothing and latte art.
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Reviewed in the United States on April 30, 2026
★★★★★ 5
Well-Made, Comfortable to Use, and Perfect for Home Lattes
Color: Stainless Steel 12Oz
This little frothing pitcher has been a great addition to my coffee setup. The stainless steel feels solid and durable, and the size is just right for making a single latte or cappuccino. The spout gives you reasonable control, whether you’re pouring simple foam or trying a bit of latte art. I also appreciated the included art pen; it’s a slight touch, but it makes practicing designs fun. Easy to clean, comfortable to hold, and does exactly what it should—a dependable pitcher for anyone who enjoys making café-style drinks at home.
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Reviewed in the United States on November 11, 2025
★★★★★ 5
Excellent quality and size good value. Heavy duty SS
Color: Stainless Steel 32 oz
Very well constructed. Has cups markings on the inside of the pitcher. Stainless steel is high quality. Good weight. Size is great for 4 cups of froth. Perfect for my frother.
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Reviewed in the United States on March 9, 2026
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