SKU: 75442982222

Everyday Fashions of the Twenties: As Pictured in Sears and Other Catalogs

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Everyday Fashions of the Twenties: As Pictured in Sears and Other CatalogsThe Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U. S. Post Office. More conservative than the up to the minute fashion shops,

The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s.
Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages -- comprising over 750 illustrations with original captions -- gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and bobbed hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos.
You'll find here a marvelous panorama of smart, modish, chic, stylish, and ultra fashionable apparel, as well as more traditional garments: for women and misses there are Middy blouses, Russian boots modeled by Gloria Swanson, Bob hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions -- shirts, ties, suits, sweaters, and sports clothes -- become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well.
For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture -- unspoiled by recent myths about the Roaring Twenties -- of how average people really dressed in the jazz age.



Binding Type: Paperback
Publisher: Dover Publications
Published: 12/01/1981
ISBN: 9780486241340
Pages: 160
Weight: 1.36lbs
Size: 11.94h x 9.00w x 0.36d
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SKU: 75442982222

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Hot Rod
Pawtucket, US
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Flavor Name: Bacon & Chicken, Size: Small
If your dog is a chewer or just bored, these bones are amazing. All of my dogs love and have loved Nylabones. I consider them a must to give your dog as an outlet to chew when bored or when in need of stimulation. Replace as necessary. I always have a pack on standby.
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Not for chewers
Flavor Name: Bacon & Chicken, Size: Small
My dog liked these okay. He was able to chew little pieces off though.
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KcKerry
West Palm Beach, US
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Great fit
Flavor Name: Peanut Butter, Size: X-Large
My dog has a very powerful jaw. Only a few things that he cannot destroy. We have had the peanut butter flavor that still looks the same that it did a year and a half ago. It is his version of a binky. He may leave it alone for days or weeks but every so often he needs to have his teeth and gums itched. Very few remnants of the bone left around.
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Kelly
Boise, US
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Flavor Name: Bacon & Chicken, Size: X-Large
My dogs love to chew these and they are long lasting
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Reviewed in the United States on May 23, 2026
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Egward
Cuba, US
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Flavor Name: Chicken, Size: Medium, Flavor Name: Chicken, Size: Medium
Chicken flavor mild kinda just taste spicy plastic but flaverfade quickly. It off-white more than white but it look mostly like picture otherwise. hard and durable but nit hurt teeth. Medium suggested for average human.
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Reviewed in the United States on May 20, 2026

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