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Ships within 48 hours · Estimated delivery Aug 10 - Aug 15
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Description
Leysen Johnson AdvertisingWhether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN JOHNSTON Advertising presents samples of award
Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.
Shipping Notes
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Exchange/Return Notes
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