SKU: 9823414497

Because Internet: Understanding the New Rules of Language

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Because Internet: Understanding the New Rules of LanguageAN INSTANT NEW YORK TIMES BESTSELLER Named a Best Book of 2019 by TIME, Amazon, and The Washington Post A Wired Must Read Book of Summer "Gretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix." Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered

AN INSTANT NEW YORK TIMES BESTSELLER

Named a Best Book of 2019 by TIME, Amazon, and The Washington Post

A Wired Must-Read Book of Summer

"Gretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix." --Jonny Sun, author of everyone's a aliebn when ur a aliebn too

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.

Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why sparkly tildes succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

Binding Type: Paperback
Publisher: Riverhead Books
Published: 07/21/2020
ISBN: 9780735210943
Pages: 336
Weight: 0.60lbs
Size: 8.10h x 5.40w x 1.00d
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SKU: 9823414497

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Lake Worth, US
★★★★★ 5
Very good quality for a reasonable price.
Size: 10, Color: Grey
Very good quality, very soft, very comfortable, look amazing, I’m very happy.
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Reviewed in the United States on May 23, 2026
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Mike L.
Bozeman, US
★★★★★ 4
Comfortable fit for slip-in fabric shoes
Size: 14, Color: Black/Black
My first experience with Marc Joseph. I typically purchase dress and casual work shoes from Florsheim and occasionally Rockport. I'm giving these four stars because the initial fit and feel appear solid. Depending on the shoe brand I wear a size 14 or 15. My feet are slightly wide but I don't alway need wide fit. These size 14 fit well with wide enough toe box. I've tried slip in shoes before and they just don't feel right. These somehow work and there is no heel slip. My only reservation is the high lip on the heel for slip-in and hope they dont catch pant hems. I gave 4 stars because I'll have to determine durability. Granted they are a light fabric shoe with a soft rubber tread. I'd like them to last for at least 6 months..and use them for business casual work wear during warm weather.
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Reviewed in the United States on May 19, 2026
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Chris
Omaha, US
★★★★★ 5
Stylish and comfortable.
Size: 8 Wide, Color: Black/Black
Shoes look great and fits well. Definitely recommend pocking another pair.
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Reviewed in the United States on May 10, 2026
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Mike
West Palm Beach, US
★★★★★ 3
Narrow for an 11.5W
Size: 11.5 Wide, Color: Navy
Nice look and material but very narrow for a wide, had to return
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Reviewed in the United States on February 25, 2026
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David Kuck
Boise, US
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NIce Shoes
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Very nice quality and comfort
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Reviewed in the United States on June 1, 2026

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