SKU: 90476522299

Ten Principles for Good Design: Dieter Rams (Cees W. De Jong)

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Description

Ten Principles for Good Design: Dieter Rams (Cees W. De Jong)By: Cees W. De Jong New in paperback, this book presents Dieter Rams aesthetic philosophy through highlights from a forty year career designing iconic consumer products that enhance our daily lives. For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this

By: Cees W. De Jong 

New in paperback, this book presents Dieter Rams aesthetic philosophy through highlights from a forty-year career designing iconic consumer products that enhance our daily lives. For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as good design is innovative ; good design is aesthetic ; good design is useful , etc., this bestselling book presents one hundred items that embody these guidelines. Taken together, the images and texts offer the most comprehensive overview of Dieter Rams work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.

 

About the Author

Cees W. De Jong is an author of numerous books and a curator of exhibitions on design, typography, and architecture.
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SKU: 90476522299

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great for certain items
i am an infrequent buyer of the assurion warranties but do use them for stuff i think might be something i'd claim on like the very low priced inflatable paddleboard i got. i can't imagine the thig lasting 2 years but the warranty makes that a no brainer. i have only once in my history had to make a claim and it was an easy process where they just automatically refunded the price of the item
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I reached out regarding my treadmill not working due to the belt not staying on the track and sliding to the left and Asurion immediately provided me a gift certificate on Amazon for the amount I paid for that treadmill and I was able to purchase another one to replace it that was much better!
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