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Description
Creative Strategy and the Business of DesignOverview: Douglas wears a lot of hatsall stylish and functional. Theres a huge disconnect happening right now in the industry and Douglass book is a means to bridging that gap. The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential
Overview: “Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
ISBN: 9781440341557
Edition: 1
Publisher: HOW Books
Format: Physical
AUK Course: GDES 490
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4.9 ★★★★★
Based on 322 reviews
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Product Reviews
★★★★★ 5
very amazing product
Scent: Unscented, Size: 8 Ounce (Pack of 1), Scent: Unscented, Size: 8 Ounce (Pack of 1)
i love this product. it’s very smooth and buttery. no scent and truly good for skin.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 25, 2026
★★★★★ 4
Not bad for the price point.
Scent: Unscented, Size: 8 Ounce (Pack of 1)
I don't mind this product; it's well-priced; however, in practice, it was slightly too oily. I prefer other beef tallow products, or even just straight-up beef tallow, rather than this product. Because I have severe eczema on my hands, I prefer tallow blends that have faster absorption. However, this product is perfectly suited for use as a night moisturizer or as a hand mask. I would probably buy this again if the formulation were less oily/greasy next time.
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Reviewed in the United States on May 30, 2026
★★★★★ 5
Exactly what I wanted and more
Scent: Unscented, Size: 8 Ounce (Pack of 1)
No odor, slightly greasy but thats to be expected. I apply it on my face before bed. I live in a dry desert so this is amazing for my skin. Within a couple days my skin looked glowly and hydrated. I even feel like my very fine lines are less noticeable (I'm only 27). My husband even commented how good my skin looks and he has no idea I even switched face moisturizer. I have sensitive and dry skin so I am very pleased. I wake up feeling great with this product. It's a heavy balm but I expected that so I really don't mind.
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Reviewed in the United States on January 1, 2026
★★★★★ 3
Not sure
Scent: Unscented, Size: 8 Ounce (Pack of 1)
Initially it has a very greasy feeling and takes quite a long time to absorb. Once absorbed it feels very nice. It is a very nice thick tallow, quality seems very good.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Moisturizing
Scent: Unscented, Size: 8 Ounce (Pack of 1)
A little goes a very long way with this product. It feels amazing and makes my skin so soft. It pairs well with my snail mucin. My skin looks beautiful. Just be careful not to use too much copilot said it can cause breakouts but I’ve been using it every other day for a week now with no break outs. I also pair it with a beef tallow serum.
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Reviewed in the United States on June 7, 2026
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