SKU: 44506554740

FLUIDITY FULL-COVERAGE FOUNDATION - F5.120

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Description

FLUIDITY FULL-COVERAGE FOUNDATION - F5.120Description Pro Tips Ingredients VALUE YOUR HUE Available in 60 shades Finally. A foundation throwing major shade. 60 to be exact. Shades to fit you. And you. And you. Because the shade struggle is real. Meet a long wearing, full coverage foundation that performs like a boss and is not caught in the middle or playing sides. But instead, values your hue (and your wallet). The shade game is officially over. Your face has finally found its place in the

  • Description
  • Pro Tips
  • Ingredients

VALUE YOUR HUE

Available in 60 shades
Finally. A foundation throwing major shade. 60 to be exact. Shades to fit you. And you. And you. Because the shade struggle is real. Meet a long-wearing, full-coverage foundation that performs like a boss and is not caught in the middle or playing sides. But instead, values your hue (and your wallet). The shade game is officially over. Your face has finally found its place in the world. Say hello to an all-in kind of foundation. All the soft matte coverage. All the time. For all our babes.

BENEFITS

  • 24-hour-long wear
  • Sweatproof, transfer-resistant, water-resistant
  • Free of oils, fragrance, and parabens
  • Great for all skin types (especially normal-to-oily skin)


SHADE NAMES
LEVEL 1: Light
F1.10 (NEUTRAL: fairest with neutral undertones)

F1.20 (NEUTRAL: fairest with slightly yellow undertones)

F1.30 (COOL: fairest with pink undertones)

F1.40 (WARM: fair with yellow undertones)

F1.50 (NEUTRAL: fair with neutral undertones)

F1.60 (NEUTRAL: fair with slightly pink undertones)

F1.70 (NEUTRAL: fair with slightly peach undertones)

F1.80 (WARM: light with yellow undertones)

F1.90 (OLIVE: light with neutral green undertones)

F1.100 (NEUTRAL: light with slightly pink undertones)

F1.110 (COOL: light with pink undertones)

F1.120 (NEUTRAL: light with neutral undertones)

LEVEL 2: Medium
F2.10 (COOL: light with slightly peach undertones)

F2.20 (NEUTRAL: light medium with neutral undertones)

F2.30 (WARM: light medium with golden undertones)

F2.40 (NEUTRAL: light medium with peach undertones)

F2.50 (OLIVE: light medium with yellow-green undertones)

F2.60 (NEUTRAL: medium with neutral undertones)

F2.70 (NEUTRAL: medium with slightly peach undertones)

F2.80 (WARM: medium with golden undertones)

F2.90 (WARM: medium with peach undertones)

F2.100 (WARM: medium with rich golden undertones)

F2.110 (NEUTRAL: medium with slightly golden undertones)

F2.120 (NEUTRAL: medium with slightly pink undertones)

LEVEL 3: Tan
F3.10 (WARM: medium with slightly peach undertones)

F3.20 (OLIVE: medium with golden-green undertones)

F3.30 (WARM: medium tan with rich golden undertones)

F3.40 (NEUTRAL: medium tan with peach undertones)

F3.50 (NEUTRAL: tan with neutral undertones)

F3.60 (WARM: tan with golden undertones)

F3.70 (NEUTRAL: tan with slightly golden undertones)

F3.80 (COOL: tan with slightly red undertones)

F3.90 (WARM: tan with peach undertones)

F3.100 (OLIVE: tan with rich golden-green undertones)

F3.110 (NEUTRAL: deep tan with slightly red undertones)

F3.120 (WARM: deep tan with rich red undertones)

LEVEL 4: Rich
F4.10 (WARM: deep tan with golden undertones)

F4.20 (WARM: deep tan with rich golden undertones)

F4.30 (WARM: deep tan with golden peach undertones)

F4.40 (NEUTRAL: rich with neutral undertones)

F4.50 (WARM: rich with golden red undertones)

F4.60 (COOL: rich with cool red undertones)

F4.70 (WARM: rich with slightly red undertones)

F4.80 (NEUTRAL: rich with golden undertones)

F4.90 (WARM: rich with deep peach undertones)

F4.100 (WARM: rich with warm red undertones)

F4.110 (OLIVE: rich with neutral green undertones)

F4.120 (COOL: rich with deep red undertones)

LEVEL 5: Deep
F5.10 (COOL: rich with cool peach undertones)

F5.20 (WARM: deep with neutral golden undertones)

F5.30 (WARM: deep with rich peach undertones)

F5.40 (WARM: deep with golden undertones)

F5.50 (WARM: deep with rich red undertones)

F5.60 (NEUTRAL: deep with neutral undertones)

F5.70 (WARM: deepest with peach red undertones)

F5.80 (NEUTRAL: deepest with slightly golden undertones)

F5.90 (OLIVE: deepest with rich green undertones)

F5.100 (NEUTRAL: deepest with slightly red undertones)

F5.110 (WARM: deepest with rich red undertones)

F5.120 (NEUTRAL: deepest with neutral undertones)

Net Wt. 30 mL / 1 fl. oz.

    HOW TO APPLY

    Fluidity Full-Coverage Foundation looks bomb when it’s applied to prepped skin, the right amount of product is used, and it’s blended using the tools that are best for your skin type and the coverage you want. To get a totally flawless look, follow the steps below.

    1. Begin by cleansing your face. If you have dry skin, be sure to exfoliate. Follow with a moisturizer that’s developed for your skin type and a beauty oil, if you use one.
    2. Apply a Foundation Primer that’s formulated for your skin type. If you have combination skin, try using Revitalizer Foundation Primer in dry areas and Equalizer Foundation Primer in spots that tend to get shiny.
    3. Start application with a small, pea-sized amount of foundation. A little goes a long way.
    4. Use a damp Complexion Blending Beauty Sponge (especially if you have dry skin) to apply foundation. Or use a M439 Deluxe Buffer Brush in spots where you want the most coverage.
    5. This formula can set quickly, so continue by applying it in sections.
    6. If your skin is oily, set the foundation with Filter Effect Finishing Powder. If you have normal or combination skin, apply powder only to areas that get shiny (skip this step completely if you have dry skin).
    7. Finish with Continuous Setting Mist.

    FOR A GLOWY FINISH

    Mix one drop of your fave liquid highlighter into a pea-sized amount of foundation and apply using the steps above to get an all-over luminous look.

    A FEW EXTRA TIPS

    • Everyone’s skin tone varies, so decide if you want to match your foundation to your face, neck, or décolletage.
    • When you’re looking for that perfect match, let the shade dry down completely before you decide if it’s the one.
    • Remember that the depth of your skin tone can vary based on the season and your exposure to the sun, so the shade you wear in the summer might be totes different from your winter hue.

    FIND YOUR SHADE SQUAD

    Ingredients: Cyclopentasiloxane, Water/Aqua/Eau, Isododecane, Methyl Methacrylate Crosspolymer, Butylene Glycol, Mica (CI 77019), Dimethicone, PEG-10 Dimethicone, PEG/PPG-18/18 Dimethicone, Acrylates/Dimethicone Copolymer, Butylene Glycol Cocoate, Silica Silylate, Phenyl Trimethicone, Dimethicone Crosspolymer, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, 1,2-Hexane Diol, Polyglyceryl-6 Polyricinoleate, Tocopherol, Triethoxycaprylsilane, Magnesium Sulfate, Cyclohexasiloxane, Ethylhexylglycerin, Propylene Carbonate, Polyhydroxystearic Acid, Hydroxyacetophenone, Caprylhydroxamic Acid, Phenoxyethanol. +/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

    Shipping Notes
    • Free Standard Shipping on $100+ Orders to the USA.
    • Except Preorder products are shipped in 48 hours.
    • Delivery to the USA:
    1. Standard Shipping : 3-10 business days
    • If time is of the essence, please consider selecting expedited delivery for faster service.
    Exchange/Return Notes
    • We offer a 30-day return/exchange service after receiving.
    • Final sale items are not eligible for returns or exchanges.
    • To process your return/exchange, please contact us at [email protected]
    • Please click here for more details>>> Return & Exchange Policy
    SKU: 44506554740

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    4.1 ★★★★★
    Based on 644 reviews
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    Product Reviews
    T
    Verified Purchase
    T
    Bozeman, US
    ★★★★★ 5
    Smooth taste and blends nicely
    Size: 1.4 Ounce (Pack of 1)
    This is probably one of the smoothest matchas I've ever bought. The tea blends out nicely without any clumps - no sifting required! I have bought from expensive brands that still have clumps despite sifting and whisking, so I was extremely pleased to see that this one doesn't have any of those problems. The price is also on point! Taste: 4.5/5 I would say on par if not better than most cafes where you're paying $7-8 a cup. It's not bitter at all and has a mild grassy note. It's tasty on its own or as a latte. Blendability: 5/5 Doesn't need sifting at all. A bamboo whisk is enough. Color: 4.5/5 A nice high quality green color. I'd say it's a tier down premium green, but still pretty vibrant and the quality can't be beat for this price point. Overall thoughts: It's the perfect budget brand if you're looking for a high quality matcha experience. It's great for everyday use and a good starting point for beginners.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on January 31, 2026
    N
    Verified Purchase
    Number8
    Draper, US
    ★★★★★ 4
    Side-by-Side Comparison of Chinese Matcha on Amazon
    Size: 1.4 Ounce (Pack of 1), Size: 1.4 Ounce (Pack of 1)
    A few weeks ago, I decided to purchase several of the top-selling Chinese matcha products on Amazon to conduct a side-by-side comparison. My intention was to test them under the same conditions and share my honest experience for anyone considering these products. **A Little Background About Me** As a daily matcha drinker, I consider myself somewhat of a matcha snob. I've tried various mid- to high-end Japanese brands and a few Western-Japanese ones, mainly from Amazon. I enjoy my matcha without sweeteners, typically having a latte and an usucha each day, with an occasional koicha if the quality is good. This routine gives me a sensitive palate, which might bias my reviews. Given the current matcha shortage in Japan, I wanted to explore Chinese matcha available on Amazon for daily lattes, though I wasn't looking for something for usucha. After testing nine different Chinese matcha products, I found none suitable for my taste. However, beginners or those who enjoy sweetened drinks might appreciate some of these options. I have tried higher-quality Chinese matcha from other sources that I would consider for lattes and even usucha, but those aren't typically found on Amazon, similar to high-end Japanese matcha. **How I Evaluated These Matchas** My ratings are based on the following criteria: - Color (dry powder and prepared) - Texture and fineness - Aroma - Whisking and microfoam quality - Mouthfeel - Bitterness and astringency - Overall balance and drinkability 👉 These ratings are comparative only among the Chinese matcha products sold on Amazon, not against Japanese matcha as a whole. **A Quick Note on Flavor Descriptors** You’ll notice that I frequently mention “grassy,” so it’s important to clarify what I mean by that. In this context, a grassy note in matcha is different from the vegetal characteristics commonly referenced when describing matcha's flavor. For me, vegetal notes can feel fresh, green, and clean, whereas grassy notes refer to a muddy, astringent, sometimes dirt-like mouthfeel, especially when unbalanced. Some Japanese matchas may have grassy notes, but they are generally balanced with other flavor profiles like umami, nuttiness, and creaminess. In many of the products I tested here, grassiness dominated the flavor, and I couldn't detect much umami or other tastes. It's also worth mentioning that many of these matchas seem to originate from the same region and possibly the same factories. Some may be white-label products with different quality standards from the same factory. I can confidently say that none of these matchas were true stone-milled matcha, regardless of what the sellers advertised. The powders were generally coarser and grainier than high-quality Japanese matcha. Lastly, please note that the photos may not accurately reflect the true color of the matcha due to lighting and oversaturated imaging from my iPhone. # Individual Rankings (From Worst to Best) **9. MatchaAdmire** ⭐ 1 / 5 This was the most difficult matcha for me to drink. The powder had a noticeably brownish tone, with very high bitterness and astringency, resulting in a muddy mouthfeel. Even when used as a latte base, it felt harsh and unbalanced. I wasn’t able to finish the cup. **8. Efoofan** ⭐ 1 / 5 This matcha had the weakest color in the group and a very coarse texture. While it was slightly less harsh than the previous entry, it remained highly astringent, muddy, and grassy. I found it unenjoyable without heavy masking. **7. VenturePal** ⭐ 1.5 / 5 VenturePal had better color and slightly improved frothing compared to the two below it, but bitterness and astringency were still high. The texture remained coarse, and overall balance was lacking. **6. MatchAiA – Ceremonial Grade** ⭐ 2 / 5 The color was a few shades better than the lower-ranked products, and bitterness was reduced, but the powder was still grainy and strongly grassy with noticeable astringency. This seems to be a white-label product from the same source as Emerail, but at a lower quality tier. **5. CHAYEAH** ⭐ 2.5 / 5 This was a noticeable step up. The color improved, and it finally smelled like actual matcha. However, grassy green tea notes still dominated the flavor. I could see this being enjoyable for beginners or those who prefer sweeteners, but the marketing claims about usucha or koicha seem unrealistic at this quality level. **4. Chaism – Ceremonial Grade (Single Origin)** ⭐ 2.5 / 5 Chaism had promising color and excellent frothing. The first few sips were acceptable, but the aftertaste became muddy and unpleasant for me. This may come down to personal preference, but despite its better appearance, the finish was not enjoyable. **3. Chaism Premium Harvest** ⭐ 3 / 5 This was an improvement over the Single Origin version, with better balance, less bitterness, and a more approachable flavor overall. It remained grassy but was less aggressive, making it workable for daily lattes with moderate sweetener. **2. Emerail Matcha** ⭐ 4 / 5 Emerail was one of the strongest performers in this comparison. The powder felt fresher, had a cleaner aroma, and exhibited lower bitterness and astringency. It whisked easily with water, creating a pleasant matcha experience.good microfoam. Still grassy, but better controlled and smoother than most competitors. It’s clear this brand keeps the better material for its own label. ** 1. Jiuyu Matcha** ⭐ 4 / 5 The best overall performer among the Chinese matcha I tested on Amazon. It had the best color, a strong and pleasant green-tea aroma, smoother texture, and lower bitterness. While slightly grassier than Emerail, it was less grainy and had a better overall mouthfeel. Final Thoughts I wouldn't use any of these matchas for my daily latte. That said, this doesn’t mean they won’t work for others. These matchas can be suitable if: 1- You’re new to matcha 2- You primarily drink matcha lattes with syrups 3- And you want an affordable daily option Lastly, I wanted to mention that I’ve had excellent Chinese matcha outside of Amazon, including some I would happily drink daily and even use for usucha. Based on this comparison, those higher-end options simply aren’t what’s commonly available on Amazon right just as is the case for well-known Japanese-owned brands. This review reflects my personal palate and preparation style, and I hope it helps others choose a product that best fits how they enjoy matcha.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on December 18, 2025
    K
    Verified Purchase
    Kiki
    Massapequa, US
    ★★★★★ 5
    smooth and great quality matcha
    Size: 1.4 Ounce (Pack of 1), Size: 1.4 Ounce (Pack of 1)
    I was surprised by how fresh and vibrant this matcha is! The color is a beautiful bright green, and it blends really smoothly — no clumps at all. The flavor is rich but not very bitter, perfectly match with coconut water. I’ve been using it for lattes and coconut water, and it tastes amazing either way. You can really tell it’s high-quality matcha. Definitely will repurchase once I finish this bottle!
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on November 7, 2025
    R
    Verified Purchase
    Rebecca B.
    Charlottesville, US
    ★★★★★ 5
    Great Matcha for Price! 🍵
    Size: 1.4 Ounce (Pack of 1), Size: 1.4 Ounce (Pack of 1)
    I was hesitant at first because the price seemed too good to be true, but this turned out to be amazing for the cost! It’s not the brightest “ceremonial first harvest” matcha I’ve tried, but it’s also not dull or too yellow tinted. The taste and aroma are both nice, and it works perfectly in lattes or on its own. It whisks up silky smooth. You get a great amount for the price too, some brands charge $20+ for a similar amount and quality. Overall, an amazing affordable find for matcha lovers!
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on March 27, 2026
    M
    Verified Purchase
    Melanie Carranza
    Fort Morgan, US
    ★★★★★ 5
    So good!
    Size: 1.4 Ounce (Pack of 1)
    My favorite ceremonial grade matcha powder. It's so good and rich. Easy to mix.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on April 21, 2026

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