SKU: 59637506245

FLUIDITY FULL-COVERAGE FOUNDATION - F4.30

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Description

FLUIDITY FULL-COVERAGE FOUNDATION - F4.30Description Pro Tips Ingredients VALUE YOUR HUE Available in 60 shades Finally. A foundation throwing major shade. 60 to be exact. Shades to fit you. And you. And you. Because the shade struggle is real. Meet a long wearing, full coverage foundation that performs like a boss and is not caught in the middle or playing sides. But instead, values your hue (and your wallet). The shade game is officially over. Your face has finally found its place in the

  • Description
  • Pro Tips
  • Ingredients

VALUE YOUR HUE

Available in 60 shades
Finally. A foundation throwing major shade. 60 to be exact. Shades to fit you. And you. And you. Because the shade struggle is real. Meet a long-wearing, full-coverage foundation that performs like a boss and is not caught in the middle or playing sides. But instead, values your hue (and your wallet). The shade game is officially over. Your face has finally found its place in the world. Say hello to an all-in kind of foundation. All the soft matte coverage. All the time. For all our babes.

BENEFITS

  • 24-hour-long wear
  • Sweatproof, transfer-resistant, water-resistant
  • Free of oils, fragrance, and parabens
  • Great for all skin types (especially normal-to-oily skin)


SHADE NAMES
LEVEL 1: Light
F1.10 (NEUTRAL: fairest with neutral undertones)

F1.20 (NEUTRAL: fairest with slightly yellow undertones)

F1.30 (COOL: fairest with pink undertones)

F1.40 (WARM: fair with yellow undertones)

F1.50 (NEUTRAL: fair with neutral undertones)

F1.60 (NEUTRAL: fair with slightly pink undertones)

F1.70 (NEUTRAL: fair with slightly peach undertones)

F1.80 (WARM: light with yellow undertones)

F1.90 (OLIVE: light with neutral green undertones)

F1.100 (NEUTRAL: light with slightly pink undertones)

F1.110 (COOL: light with pink undertones)

F1.120 (NEUTRAL: light with neutral undertones)

LEVEL 2: Medium
F2.10 (COOL: light with slightly peach undertones)

F2.20 (NEUTRAL: light medium with neutral undertones)

F2.30 (WARM: light medium with golden undertones)

F2.40 (NEUTRAL: light medium with peach undertones)

F2.50 (OLIVE: light medium with yellow-green undertones)

F2.60 (NEUTRAL: medium with neutral undertones)

F2.70 (NEUTRAL: medium with slightly peach undertones)

F2.80 (WARM: medium with golden undertones)

F2.90 (WARM: medium with peach undertones)

F2.100 (WARM: medium with rich golden undertones)

F2.110 (NEUTRAL: medium with slightly golden undertones)

F2.120 (NEUTRAL: medium with slightly pink undertones)

LEVEL 3: Tan
F3.10 (WARM: medium with slightly peach undertones)

F3.20 (OLIVE: medium with golden-green undertones)

F3.30 (WARM: medium tan with rich golden undertones)

F3.40 (NEUTRAL: medium tan with peach undertones)

F3.50 (NEUTRAL: tan with neutral undertones)

F3.60 (WARM: tan with golden undertones)

F3.70 (NEUTRAL: tan with slightly golden undertones)

F3.80 (COOL: tan with slightly red undertones)

F3.90 (WARM: tan with peach undertones)

F3.100 (OLIVE: tan with rich golden-green undertones)

F3.110 (NEUTRAL: deep tan with slightly red undertones)

F3.120 (WARM: deep tan with rich red undertones)

LEVEL 4: Rich
F4.10 (WARM: deep tan with golden undertones)

F4.20 (WARM: deep tan with rich golden undertones)

F4.30 (WARM: deep tan with golden peach undertones)

F4.40 (NEUTRAL: rich with neutral undertones)

F4.50 (WARM: rich with golden red undertones)

F4.60 (COOL: rich with cool red undertones)

F4.70 (WARM: rich with slightly red undertones)

F4.80 (NEUTRAL: rich with golden undertones)

F4.90 (WARM: rich with deep peach undertones)

F4.100 (WARM: rich with warm red undertones)

F4.110 (OLIVE: rich with neutral green undertones)

F4.120 (COOL: rich with deep red undertones)

LEVEL 5: Deep
F5.10 (COOL: rich with cool peach undertones)

F5.20 (WARM: deep with neutral golden undertones)

F5.30 (WARM: deep with rich peach undertones)

F5.40 (WARM: deep with golden undertones)

F5.50 (WARM: deep with rich red undertones)

F5.60 (NEUTRAL: deep with neutral undertones)

F5.70 (WARM: deepest with peach red undertones)

F5.80 (NEUTRAL: deepest with slightly golden undertones)

F5.90 (OLIVE: deepest with rich green undertones)

F5.100 (NEUTRAL: deepest with slightly red undertones)

F5.110 (WARM: deepest with rich red undertones)

F5.120 (NEUTRAL: deepest with neutral undertones)

Net Wt. 30 mL / 1 fl. oz.

    HOW TO APPLY

    Fluidity Full-Coverage Foundation looks bomb when it’s applied to prepped skin, the right amount of product is used, and it’s blended using the tools that are best for your skin type and the coverage you want. To get a totally flawless look, follow the steps below.

    1. Begin by cleansing your face. If you have dry skin, be sure to exfoliate. Follow with a moisturizer that’s developed for your skin type and a beauty oil, if you use one.
    2. Apply a Foundation Primer that’s formulated for your skin type. If you have combination skin, try using Revitalizer Foundation Primer in dry areas and Equalizer Foundation Primer in spots that tend to get shiny.
    3. Start application with a small, pea-sized amount of foundation. A little goes a long way.
    4. Use a damp Complexion Blending Beauty Sponge (especially if you have dry skin) to apply foundation. Or use a M439 Deluxe Buffer Brush in spots where you want the most coverage.
    5. This formula can set quickly, so continue by applying it in sections.
    6. If your skin is oily, set the foundation with Filter Effect Finishing Powder. If you have normal or combination skin, apply powder only to areas that get shiny (skip this step completely if you have dry skin).
    7. Finish with Continuous Setting Mist.

    FOR A GLOWY FINISH

    Mix one drop of your fave liquid highlighter into a pea-sized amount of foundation and apply using the steps above to get an all-over luminous look.

    A FEW EXTRA TIPS

    • Everyone’s skin tone varies, so decide if you want to match your foundation to your face, neck, or décolletage.
    • When you’re looking for that perfect match, let the shade dry down completely before you decide if it’s the one.
    • Remember that the depth of your skin tone can vary based on the season and your exposure to the sun, so the shade you wear in the summer might be totes different from your winter hue.

    FIND YOUR SHADE SQUAD

    Ingredients: Cyclopentasiloxane, Water/Aqua/Eau, Isododecane, Methyl Methacrylate Crosspolymer, Butylene Glycol, Mica (CI 77019), Dimethicone, PEG-10 Dimethicone, PEG/PPG-18/18 Dimethicone, Acrylates/Dimethicone Copolymer, Butylene Glycol Cocoate, Silica Silylate, Phenyl Trimethicone, Dimethicone Crosspolymer, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, 1,2-Hexane Diol, Polyglyceryl-6 Polyricinoleate, Tocopherol, Triethoxycaprylsilane, Magnesium Sulfate, Cyclohexasiloxane, Ethylhexylglycerin, Propylene Carbonate, Polyhydroxystearic Acid, Hydroxyacetophenone, Caprylhydroxamic Acid, Phenoxyethanol. +/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

    Shipping Notes
    • Free Standard Shipping on $100+ Orders to the USA.
    • Except Preorder products are shipped in 48 hours.
    • Delivery to the USA:
    1. Standard Shipping : 3-10 business days
    • If time is of the essence, please consider selecting expedited delivery for faster service.
    Exchange/Return Notes
    • We offer a 30-day return/exchange service after receiving.
    • Final sale items are not eligible for returns or exchanges.
    • To process your return/exchange, please contact us at [email protected]
    • Please click here for more details>>> Return & Exchange Policy
    SKU: 59637506245

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    4.2 ★★★★★
    Based on 11 reviews
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    Product Reviews
    B
    Verified Purchase
    Bean Burrito
    Massapequa, US
    ★★★★★ 1
    It’s $30 to return and quickly STINKS from body heat
    Style: Standard - Medium
    Original review about $30 return below, but since it cost to return I gave it to my husband. He’s a hot sleeper so other than this pillow we’ve switched to all cotton, linen or wool bedding and it’s made a huge difference. (Polyester is plastic so it reflects your heat back to you and makes you sweat more and doesn’t breathe.) I truly would not have kept this pillow except $30 felt like a waste just to return and he got excited about it. So okay, it’s his. Well I’m the laundry queen in our household (he does all dishes) and I realized very quickly this pillow would need to be washed OFTEN. Like, once a week is NOT enough. Something about body heat and this material smells HORRIBLE. Washing it is obviously not easy, so I handwash the outer layer of the pillow with a very gentle soap (bought for silk). And then it has to hang dry. It doesn’t matter. I can clean it perfectly, no smell remaining whatsoever, but after two nights, it’s so strong I can smell it JUST STANDING NEAR THE BED. Look. I mentioned my hubs sleeps hot, sure. But he’s hygienic. This should not be such an issue. It’s never been an issue with any other pillows. The smell doesn’t even smell like him or like B.O. or anything. It’s awful and legitimately churns my stomach. But can I throw out the stupid $200 thing? Noooo. Now he’s attached. And I’m spending hours of my life each week washing it to keep from feeling sick sleeping near it at night. And to avoid having wasted $200. Hate this thing. DON’T BUY THIS STUPID PILLOW. Dropping from 2 stars to 1 Because of the smell. Original review: I thought I could buy this and see if the height would work for me. It didn’t, and pinched my neck instead. But now the *only* way to return it is to ship through UPS (not return to the UPS Store or Kohl’s or Whole Foods, which would be free). I was going to return it and try a different size, but such a high price just to *try* it is not worth it to me. I’ve returned much larger (defective) items in the past without hassle or cost (like an entire heavy duty garage shelf with broken pieces). Had I known, I would not have ordered in the first place, so I hope this saves someone else. As for the pillow itself, it was unique, but I couldn’t even really lay my head on it for more than a moment until I had let it air out for more than a week. It REEKED upon arrival. My husband said it smelled like ozone, and my brother compared it to the inside of an airplane. It burned my throat if I tried to lay on it for more than about 30 seconds at a time. Two and a half weeks later, the smell is still slightly there. So even if it was comfy for me, I would not keep this pillow.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on January 31, 2025
    A
    Verified Purchase
    Adelina
    San Leandro, US
    ★★★★★ 5
    The best pillow for side and back sleeping
    Style: King - Medium
    Bought this pillow for my husband, he loves it. He is back sleeping and has been the best pillow so far. Worth the money. With buy one for me and my daughter. It’s a little pricey but when it comes to sleeping it’s worth the money.highly recommend
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on May 13, 2026
    C
    Verified Purchase
    Connie W
    Pawtucket, US
    ★★★★★ 5
    Best pillow ever
    Style: Standard – Low
    I have to say, after decades of buying all sorts of pillows, trying to work for me and my short neck, this is THE one. I bought the low profile ones and OMG it is just perfect for me. I'm finally getting a good nights sleep without fighting a pillow that is too firm or doubling a pillow that is too soft and thin. It's also not as heavy as other memory foam pillows I've tried. I hate a heavy pillow. Yet, it isn't so light weight that it gets pushed off the bed easily if you change positions a lot during the night.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on May 27, 2026
    F
    Verified Purchase
    fernando alarcon
    Cuba, US
    ★★★★★ 5
    Side sleeping pillow
    Style: Standard - Medium
    Great pillow for specific people. If you want a firm yet soft pillow for side sleeping then it works great. Not as good for back sleepers but it's very comforting and cooling.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on May 17, 2026
    D
    Verified Purchase
    DanDaMan
    Bozeman, US
    ★★★★★ 5
    Great therapeutic pillow
    Style: King - Low
    I have been having pinch nerve issues where my fingers fall asleep with the pillow I had, so I started to search for pillows that would alleviate that and stay within a budget. Although this pillow cost more than I wanted to spend, the only other pillow that I was considering cost $100 more than this Purple pillow, so I purchased this pillow. The neck pains and pinch nerve issues are mostly gone. It is comfortable, maintains its shape and keeps you cool. I hope this pillow lasts a few years.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on March 24, 2026

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