SKU: 81134627724

Заразительный. Психология сарафанного радио. Contagious. Psychology Of Word Of Mouth

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Заразительный. Психология сарафанного радио. Contagious. Psychology Of Word Of Mouth. . Contagious. Psychology Of Word Of Mouth ? , . , . , ? ? ? . , , . , , , , . , . , , . SPECIFICATIONS: Author: Jonah Berger Language: Russian Number of pages: 214 pst Format: Paperback Size:5 () A5 (Standard) Weight: 240 g ISBN: Does not apply

Заразительный. Психология сарафанного радио. Contagious. Psychology Of Word Of Mouth

Что делает вещи популярными? Если вы сказали реклама, подумайте еще раз. Люди не прислушиваются к рекламе, они прислушиваются к мнению других людей. Но почему мы говорим о некоторых продуктах и идеях больше, чем о других? Почему некоторые истории и слухи распространяются словно пожар? И что делает контент в Сети вирусным? Профессор Уортноской школы бизнеса Йона Бергер посвятил многие годы поиску ответов на эти вопросы. В этой книге, основанной на своих обширных исследованиях, он делится с нами научным обоснованием феномена сарафанного радио.
Если вам всегда было интересно, почему определенные истории или видеоролики становятся вирусными, в этой книге вы не только найдете ответ, но и узнаете, как использовать эти принципы для создания заразительного контента. Автор предлагает набор конкретных прикладных методик для создания сообщений или рекламы, которыми люди охотно будут делиться друг с другом. Чем бы вы ни занимались, эта книга поможет вам сделать так, чтобы о вашем продукте или идее заговорили. 

SPECIFICATIONS:

Author:Jonah Berger - Йона Бергер

Language:Russian/Русский

Number of pages:214 pst

Format:Paperback

Size:А5 (Стандарт) / A5 (Standard)

Weight:240 g

ISBN:Does not apply

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SKU: 81134627724

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4.2 ★★★★★
Based on 14 reviews
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A
Verified Purchase
Al Tompkins
Battle Creek, US
★★★★★ 5
if you are going to be moving them a lot, buy something more sturdy.
Color: Black, Size: Wheel-6 Panel
I use these at our churchc. They are pretty good, not terribly study and the screw that hold the faabric have pulled out in a couple of places. But they wqould work especially well if you were not constantly moving them as we do. They are a bit of a pain to assemble.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 20, 2026
J
Verified Purchase
Julie Lincoln
Dallas, US
★★★★★ 4
Easy to put together , decent quality
Color: Black, Size: Wheel-6 Panel
Purchased for office, easy to put together , durable quality , exactly what we needed to partition a small space
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 15, 2025
A
Verified Purchase
Amazon Customer
Massapequa, US
★★★★★ 5
Nice and sturdy
Color: Grey, Size: Wheel-8 Panel
Good privacy wall
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Reviewed in the United States on May 31, 2026
S
Verified Purchase
Steven J.
New York, US
★★★★★ 1
Super Low Quality/Unacceptable QC
Color: Black, Size: Wheel-6 Panel
I spent probably about an hour putting it together, only to take it right back apart and pack it up to return. The dimples for half the poles were on the wrong side (double and triple checked to make sure they couldn't be spun around. The threaded ends for the wheels were freely spinning on all but 2 wheels, making it impossible to actually tighten them fully. Once it was all put together, the screens could not be folded up to neatly put it aside when not in use. All in all, this was shamefully low quality for the money spent.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 22, 2024
M
Verified Purchase
Miriam Avila Sanchez
Houston, US
★★★★★ 5
Needed for Sunday School
Color: Grey, Size: Wheel-6 Panel
This was purchase to divide two Sunday school children classes. It works wonderful, big enough, sturdy and with wheels, so is easy to move. Thanks God we can find everything in amazon.com. Delivery was fast and perfect. Thank you .
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 6, 2024

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