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Description
Designing Brand IdentityCondition: BRAND NEW ISBN: 9781118980828 Year: 2017 Publisher: John Wiley & Sons Inc (US) Pages: 336 Description: Designing Brand Identity Design Business Whether you? re the project manager for your company? s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity
Condition: BRAND NEWISBN: 9781118980828
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 336
Description:
Designing Brand Identity
Design/Business
Whether you?re the project manager for your company?s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.
Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders?global and local. It?s an essential reference for implementing an entire brand system.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte
Alina Wheeler explains better than anyone else what identity design is and how it functions. There?s a reason this is the 5th edition of this classic.
Paula Scher
Partner
Pentagram
Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it?s been my blueprint for using design to impact people, culture, and business.
Alex Center
Design Director
The Coca-Cola Company
Alina Wheeler?s book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon
Execu
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★★★★★ 4
Yess. Worth it
Size: 01, Size: 01
My husband I were looking for something just like this to be organized around the sink. It holds the water that drains off the brushes until you drain it intentionally.
The soap dispenser is a little smaller than we were looking for and you do have to make sure the sponge is squeezed out because the front does not catch the water. That is why I have it slightly over the edge of the sink. I do like draining feature though for the brushes. The size is perfect for next to the sink.
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Reviewed in the United States on February 17, 2025
★★★★★ 5
Aseos
Size: 01
Muy práctico puedes poner otros artículos necesarios en tu lavamanos
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Reviewed in the United States on April 21, 2026
★★★★★ 3
looks good, but doesn't dispense soap very accurately
Size: 01
The pump got clogged up pretty quickly. Had to hit the pump hard, which caused too much soap to come out, too fast, at unpredictable angles. Also, the "stainless steel" surface stains very easily and once it stains, it seems impossible to clean it adequately. Going to replace it.
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Reviewed in the United States on October 5, 2024
★★★★★ 5
Funcional
Size: 01
Muy buena calidad y funcional me encantó
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Reviewed in the United States on April 8, 2026
★★★★★ 5
Buena calidad
Size: 01
Me encanta porque mantiene en su lugar mis accesorios de lavado
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Reviewed in the United States on February 22, 2026
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