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Description
APEX SM-10 | 18" x 9.5" ET22 | 5x120mm | 72.56mmAPEX Race Parts designs and manufactures high performance, flow formed and forged wheels for a growing list of vehicle makes. They are constantly expanding their product line with new wheel designs, wheel accessories and other performance and race parts. It is their mission to produce and distribute high quality performance parts that meet the demands of racing and street performance enthusiasts. FOR WHEEL FITMENT GUIDE https: apexwheels. com fitment
APEX Race Parts designs and manufactures high performance, flow-formed and forged wheels for a growing list of vehicle makes. They are constantly expanding their product line with new wheel designs, wheel accessories and other performance and race parts. It is their mission to produce and distribute high-quality performance parts that meet the demands of racing and street performance enthusiasts.
ModelSM-10 Wheel QuantitySold Individually Wheel Diameter18" Wheel Width9.5" OffsetET22 Bolt Pattern5x120mm Centre Bore72.56mm Load Rating1,550lbs Weight20.3lbs (9.20kg) Face ProfileProfile 3; deep concavity Wheel ConstructionFlow Formed
A FITMENT FOR YOU
Need help selecting the proper wheel fitment for your BMW? APEX Race Parts have tirelessly test-fitted hundreds of setup combinations in order to provide direct-fit, spacer-free wheel packages for everything from showroom-fresh cars to all-out race builds.
Fit Matters The right solution for every application
The SM-10 wheel includes details specifically implemented to enhance the BMW owners' track day and street performance experience. An optimized car setup begins with the right wheel and tyre fitment, and without model-specific attention, maximum performance is compromised. These wheels were developed for various BMW chassis’s and will work in either square or staggered configurations.
Face Profile One design, many levels of beauty
Two face profiles will be utilized to maximize spoke concavity and reduce weight on the SM-10 design. The medium concavity is offered on narrow-width applications, while the deep concavity is offered on wide-width applications. Concavity is dependent on fitment, and not selected independently.
"I" Beam Spokes More than just a pretty face
The spokes of the SM-10 were designed to be robust where they need to be, and extra lightweight where they should be. Weight is reduced by CNC machining material out from the sides of each spoke. It’s expensive and avoided by almost every manufacturer, but affordable with volume. In each size of the SM-10 designs, the I-beam spokes are carefully evaluated from structural aspects to ensure minimal weight, brake clearance, and remarkable strength.
Beefier Lip Ready for more abuse
By saving weight elsewhere, APEX have added extra material where it counts. They've beefed up the barrel’s inner lip on the SM-10 to better handle the repetitive abuse seen on the track.
Open Hub Centre Easy to access lugs
Race wheels can't just be light, they need to function in a high performance environment. Unlike the narrow lug recesses of most other wheels, the SM-10 wheel features a wide open hub centre that easily accommodates oversized race lugs and beefy impact sockets. This allows for quick and easy wheel changes and prevents chips and scratches from tools.
Hub Centric No rings or adapters here
All APEX SM-10 wheels are purpose built for select vehicle applications, and centering rings are never required for any BMW application. All 5x120mm bolt pattern wheels feature a direct-fit, 72.56mm centre bore.
Brake Clearance A lot of room in a tight space
Spoke clearance is only half the problem. The barrel construction on a wheel also needs to be big enough to clear the sides of your caliper and rotor. Many aftermarket wheels that have aesthetic compromises in their design may work with smaller stock brakes, or smaller diameter big brake kits, but the larger kits will pose a major problem. The barrel of the SM-10 wheel offers unmatched caliper clearance because wheels shouldn’t limit your choice of aftermarket brake kits, and brake kits shouldn’t force you to run oversized wheels. APEX have 2D modelled most Big Brake Kits available in Solidworks and tweaked the wheel design of the SM-10 prior to production in order to fit as many kits as possible.
Wheel Hardware Original or Aftermarket, it all works
The SM-10 wheel can be used with all OEM and aftermarket mounting hardware with a 60° tapered seat. Lug bolts, wheel locks, and stud conversion kits all work perfectly. The SM-10 wheel also accepts wheel spacers without issue. The shallow rear chamfer allows the wheel to remain hub centric even when 5mm flat spacers are used. The chamfer is deep enough to clear the chamfered lip found on some aftermarket spacers that would typically cause improper seating of the wheel and, therefore, wheel vibration.
Centre Cap A factory fit and finish
APEX don't reuse one cap design for all of their wheels. Every APEX wheel is designed to work with factory centre caps. You can easily replace APEX centre caps with OEM roundels for a clean factory look. APEX wheels will come with the redesigned, Gloss Black centre cap that mimics the size and shape of a BMW factory centre cap.
TPMS Sensors They all fit
TPMS sensors, which monitor tyre pressure, are one piece of technology that can't be compromised. The attention to OEM compatibility on the SM-10 wheel doesn't end with centre caps. All APEX wheels accept OEM and aftermarket equivalent TPMS sensors, and any standard sized metal or rubber valve stem.
THE APEX STANDARD
Flow Forming Benefits of forging, without the pain
These APEX wheels are produced using a manufacturing process known as flow forming. This process significantly reduces weight in the barrel, which has the greatest impact on rotational mass. During the manufacturing process, rollers apply high pressure to the inner barrel, compressing the aluminium into its final shape. This effectively eliminates porosity and aligns the grain structure of the metal, which increases tensile strength. The end result is a lightweight and extremely strong barrel that equals that of a traditional forged wheel at a fraction of the cost.
Testing & Certifications Verifiable 3rd party testing
Many companies promote their wheels as being certified by the VIA when they actually aren’t. That’s like using the USDA logo on food without permission. APEX wheels get officially tested and registered by the VIA in Japan, and they have the proof to back it up.
Japan’s JWL is a commonly followed standard for wheel load ratings. The APEX flow formed wheels meet, and most exceed, their load rating requirements. Most manufacturers only meet the minimum while some don’t even do that. Check and verify load ratings before you buy.
Weight & Strength Optimization It’s all in the details
APEX took more time than ever before on this step, revising and iterating their design to reduce weight as much as possible. After many months of BMW-specific optimizations, APEX minimized weight while maximizing strength. The result is a lightweight wheel with extra strength in all the right places. Use the SM-10 with confidence on both street and track.
Finishes Because being faster is just not enough
The SM-10 wheel is available in multiple finishes. All APEX wheels are finished using a comprehensive multi-stage liquid paint system over a powder coated base coat. Standard finishes include gloss-metallic finishes, and semi-gloss or matte finishes.
Often overlooked, painted or powder coated lug hole seats can cause hardware to loosen or begin the spread of paint chipping to more visible sections. The coating process of the SM-10 leaves lug holes, center bores and mounting pads untouched, which ensures proper fit and torque values.
Lifetime Warranty A wheel you can depend on
As of recent, all APEX wheels now come with a lifetime structural warranty and 1 year finish warranty, so you can be confident in your purchase. Please contact us for the full terms and conditions.
Models
1 Series / E82 / E88 (2007-2013) / 1 Series M (1M)
This book came highly recommended by a fellow entrepreneur I trust, and I started listening to it almost immediately after purchasing—and I’m so glad I did. Who Not How has completely shifted the way I think about growth, productivity, and collaboration in my business. It's now a staple recommendation I make to all the entrepreneurs I work with. It’s insightful, empowering, and essential for anyone looking to scale their impact by working smarter—not harder. If you’re building a business or leading a team, this one’s a no-brainer.
Pros:
Powerful Mindset Shift: The central idea—stop asking “How can I do this?” and start asking “Who can help me do this?”—is simple but transformative. It helped me rethink delegation, collaboration, and building a team.
Actionable for Entrepreneurs: As someone who works with social entrepreneurs, this book now tops my list of recommendations. It’s a game-changer for anyone feeling stuck, overwhelmed, or trying to do everything themselves.
Engaging & Easy to Digest: Whether you’re reading or listening, the content flows well and feels conversational. It’s packed with real-world examples that make the concepts stick.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 19, 2025
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Verified Purchase
Linsey R. Mills
Belleville, US
★★★★★ 5
Business Breakthroughs Await: Unleash the Potential of "Who Not How" in Your Ventures!
Format: Kindle
The impact on business success is exponential for those implementing Dan Sullivan’s “Who Not How” model. The strategic framework presented in the book has fundamentally altered the way entrepreneurs navigate the challenges of running and growing their businesses. The model is a game-changer, shifting from the traditional “how” to the more effective “who.”
Below are a few key points:
Define Your Unique Value Proposition (UVP):
The model encourages businesses to articulate what sets them apart, fostering a deep understanding and effective communication of their unique value.
It provides guidance on identifying specific topics and themes that resonate most with the target customers, resulting in a more targeted and impactful approach.
Identify Key Tasks:
The book prompts entrepreneurs to compile a comprehensive list of tasks crucial for business operations and growth, including marketing, branding, and sales.
Categorize Tasks:
Categorizing tasks into areas of expertise, such as marketing, operations, content creation, and sales, clarifies resource allocation for optimal results.
Prioritize High-Impact Tasks:
The model assists in identifying tasks with the highest impact on business growth, such as creating compelling content, building a robust online presence, and securing motivated customers.
Identify “Whos”:
The transformative recommendation to identify experts or partners for specific tasks has proven beneficial. Hiring specialized individuals, like a virtual assistant for administrative tasks, a marketing expert for online promotion, and dedicated customer service, enhances efficiency and customer satisfaction.
Build a Team of Experts:
Assembling a team of individuals with complementary skills is a game-changer. Leveraging the efficiency of freelancers, agencies, and part-time professionals fulfills specific roles, contributing to overall business growth.
Dan Sullivan’s “Who Not How” model is more than just a book; it’s a strategic guide empowering businesses to leverage expertise and build a team capable of achieving remarkable results.
The book is highly recommended to fellow entrepreneurs seeking exponential business growth. ~ Linsey Mills
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Reviewed in the United States on January 19, 2024
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Verified Purchase
M. Ben-Musa
West Palm Beach, US
★★★★★ 5
Freedom. At last!
Format: Hardcover, Format: Hardcover
Amazing! This book put everything into with great perspective. Stop chasing getting things done that you can have someone else with their genius tackle. It will free your soul and time in ways you can’t imagine. Thank you for the brilliance!
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Reviewed in the United States on January 25, 2026
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Verified Purchase
Asim Ghaffar
Louisville, US
★★★★★ 4
Unlocking Success Beyond Self-Reliance
Format: Kindle
Dan Sullivan’s book “Who Not How” is a transformative guide that redefines the way we approach challenges and goals. Rather than asking “How can I do this?” the book challenges readers to ask, “Who can help me achieve this?” This shift in thinking opens up the potential for exponential growth, efficiency, and success.
Sullivan’s core premise is that the path to achieving your ambitions isn’t about taking on everything yourself but rather identifying the right people who can help you get there. This insight is particularly valuable for those who find themselves caught in a cycle of overwork and frustration when trying to handle every aspect of their projects or responsibilities alone.
Although, the main idea of the book is inspiring and powerful, the book does come across as promotion of Sullivan’s Strategic Coach program, which might be off-putting for some readers.
While the book is relatively short, it still feels somewhat wordy and could have been more concise. Many chapters follow a predictable pattern: a story about Mr. X who faced a challenge, found a “Who,” achieved success, and then helped the “Who” in return. This repetition can make the narrative feel formulaic at times.
Additionally, there are numerous one-liners throughout the book that seem disconnected from the surrounding text. While these sentences are mostly quotable, their placement can feel abrupt and unrelated to the passage before or after.
Despite these critiques, the book is filled with examples that showcase how leaders and entrepreneurs have leveraged this mindset. By engaging with the right “Who,” you not only save time and energy but also unlock a level of creativity and collaboration that propels your goals further than you could imagine on your own.
For readers seeking to achieve more while doing less, Sullivan’s book is a great read. It offers a liberating perspective that not only boosts productivity but also enhances personal fulfillment by allowing you to focus on what you do best and rely on others for the rest.
I would rate it 4/5 for its mostly thought-provoking content.
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Reviewed in the United States on November 10, 2024
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Verified Purchase
Paul Gustavson
Pawtucket, US
★★★★★ 5
The Goto Resource for every Leader
Format: Kindle
The title says it all — Who Not How — and the content brings it to life. At its core, this book reminds us that our greatest calling is rooted in relationships. It’s also where our greatest assets are found. We don’t need to do everything ourselves—we need Whos in our lives, and we need to be a Who in the lives of others. This is a must-have resource for every leader.
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