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Description
Optimum TypeDiscover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse
Discover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse cultural backgrounds. This essential guide not only highlights innovative design processes but also inspires readers to create optimum type that encapsulates specific brand philosophies. Learn to visualize complex ideas through typography and make your design stand out in today’s crowded marketplace. Whether you are a seasoned professional or a budding designer, this book will enhance your understanding and mastery of type design. Orders are shipped from within New Zealand, ensuring fast delivery without the worry of unexpected import charges, custom duties, or taxes. Our NZ owned business is devoted to providing a seamless shopping experience worldwide, with combined shipping options available for multiple purchases. Join us in exploring the art of design with this insightful resource today!CONDITION: Brand New
Dimensions: 210 x 285 mm
Pages: 240
Author: Wang Shaoqiang Publisher: Promo Press
Publication Date: 30-04-2020
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.
We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.
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4.0 ★★★★★
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Product Reviews
★★★★★ 4
Flimsy
Color: Beige, Size: 8 Panel
It’s thinner than what I thought and flimsy.
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Reviewed in the United States on March 2, 2026
★★★★★ 5
Easy assemble and not to big!
Color: Black, Size: 132in-Large Metal Base
I bought this because I fo a lot of zoom/teams meetings and work just mandated no false backgrounds (don’t ask) soooo to hide my real home and allow others to roam free while I work I got this. Easy to assemble although you will need some space. I thought I might be to big at 11’ wide as I have a small desk area but actually it’s perfect and could use a couple more panels. Leaves just enough room so I’m not completely cocooned - I can move my chair and get up walk behind chair and exit space. Great deal and tax deductible!
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Reviewed in the United States on March 24, 2025
★★★★★ 4
Fair Quality, Hour and a half build
Color: Black, Size: 132in-Large Metal Base
Key things: It does (more or less, not completely) fold in on itself, it does block nearly all visibility (especially from an angle), it was only about an hour and thirty minutes to put together, and it is light weight.
Do I recommend? Yeah.
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Reviewed in the United States on September 1, 2025
★★★★★ 5
Privacy
Color: Black, Size: 132in-Large Metal Base
Great for privacy especially if you have a roommate..
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Reviewed in the United States on May 18, 2026
★★★★★ 3
Assembly was a bit rough
Color: Black, Size: 132in-Large Metal Base
It is serving the purpose it is bought for. However the assembly was harder than it should have been.
Joining the parts A and B (two iron pipes) was very hard. We can't use any tools to do that and it has to be done manually and every joint was very tight and very hard to to do. I had to struggle to make 24 joints for the length I need. At one point I was going to return it, but I needed it very badly so continued with the assembly.
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Reviewed in the United States on August 29, 2024