Turn It Up!

Turn It Up!Discover the captivating journey of Tom Werman in 'Turn It Up!', an insightful memoir that explores the vibrant world of rock music and the evolution of an A&R legend. Growing up in the Boston suburbs, Werman was influenced by iconic pop music and aspired to be a luminary like George Harrison. His dreams almost slipped away as he followed a conventional path, obtaining an Ivy League MBA and settling into an unfulfilling corporate job. Yet, a

Discover the captivating journey of Tom Werman in 'Turn It Up!', an insightful memoir that explores the vibrant world of rock music and the evolution of an A&R legend. Growing up in the Boston suburbs, Werman was influenced by iconic pop music and aspired to be a luminary like George Harrison. His dreams almost slipped away as he followed a conventional path, obtaining an Ivy League MBA and settling into an unfulfilling corporate job. Yet, a serendipitous letter to CBS Records chief Clive Davis changed everything, catapulting him into rock 'n' roll history.

As an A&R man at Epic Records, Werman's remarkable journey included discovering superstar bands such as REO Speedwagon, Boston, and Cheap Trick. He also witnessed the rise of KISS, Rush, and Lynyrd Skynyrd, although they were initially passed over. Werman's legacy continued as an independent producer, creating legendary albums for Mötley Crüe, Twisted Sister, and Poison, achieving over twenty-three gold and platinum records with sales exceeding fifty-two million copies.

Now retired and acclaimed as an innkeeper in Massachusetts, Werman shares his profound experiences in the music industry, revealing the untold stories behind iconic albums. 'Turn It Up!' invites readers on an exhilarating ride through the dazzling yet tumultuous world of rock music, making it a must-read for music enthusiasts and aspiring industry professionals alike. Immerse yourself in this rich narrative and celebrate the life of a true music maverick with 'Turn It Up!'.